Beta Sprint toward enclosed open system?

Cambridge, MA — The Digital Public Library "of America"(DPLA) Steering Committee is delighted to announce today a Beta Sprint that aims to surface innovations that could play a part in the building of a digital public library. [air quotes added]

• Digital Public Library "of America": Data Sprint.
• Brief intro by John Palfrey.
• Concept Note.
• Intellectual Property Policy

Predictable comment: Why "of America"? Why not, in the spirit of truly open systems, drop the nationalizing, the proprietization, geographication, localization, domination? Why not The Digital Library, tout court?